Organizing Website

I have started organizing website again. Apart from having a good amount of content, a website should be very well navigated. When the website is small sized, it is easier to take care of. However, website restructuring is required often with growth of website.

When website becomes loaded with content, finding the content becomes a problem. From webmaster’s point of view presenting most important content and making content findable is a big concern because that is why the website is in existence – presenting the content to people.

Whether people like, approve or read is next thing. The content must come to user.

In this era, there are two kinds of users – people and search engines.

Ultimate user are people no doubt but search engines become intermediaries which people can search through and find the relevant content.

Search engines have their own priorities so that they could stay in business. They need to present most relevant content to the search query submitted to them.

No! It is not as easy as it seems. With millions of website to choose from, content needs to be evaluated for relevance, appropriateness and usability.

Because most of this work is done by computers and not humans, search engines follow protocols, called algorithm which is always evolving.

I have recently restructured the website for providing better access to search engine crawlers.

Restructuring the website needs constant evaluation, a touch with trends, protocol updates and know how of the procedure that would lead to restructuring.

It is a lot of task for a person who is in full time practice, administrates a hospital, research and write content, and manages the website.

Therefore I touch this aspect occasionally. But organizing website is important  and it has been started

I strongly believe that even with present content, this site should perform much better than it does but it requires constant what they call tweaking.

You might see stats reduced to zero in all posts because of recent restructuring.

Never mind! Things are already looking better.


Action Begins

Home For Profits was first website of mine. There were many after that but it has always be close to my heart. As I write these lines today, I am aghast to accept that I have not written a single word for almost three years on this website.

I am back on the site and trying to grasp the changed world of marketing in these three years. Most pronounced change has been the boom of mobile world and technology that followed the huge market it has generated.

There is lot of stuff to do and many changes that are required to make Home For Profits relevant to modern platforms. New theme, new plugins and content creation are immediate requirements.

I have already changed the theme and it is responsive theme based on Genesis platform. Many new plugins have replaced the old one for better performance, functioning and user experience.

One of my other websites was severely hit by Pandas and Penguins. The work on that site has taught me a lot about content creation and maintenance.

I am going to apply those principles to content on this website and other websites as well. [Read more…]

5 Habits That Would Make You Ultra Successful Blogger

5 habits that would make you successful blogger

What Are The Things That Make You Successful Blogger?

A blog is reflection of your personality and the kind of efforts you are putting in. There are millions of blogs and a similar number of bloggers over there but the ones those are successful are just a percentage of that.

There are certain traits and habits that would help you become successful. Not only they would help you to be effective and successful blogger but also help to achieve other goals in your life.

Here are the habits that you should practice and develop if you are not doing them already. [Read more…]

Two Free Resources To Track Your Social Media Presence & Influence

Social media is such a vast game that if you do not track it, you do not know what is the impact of your campaigns. Recently I came across two resources for tracking when you are mentioned in social media and how is your social media influence.

After all, it is the influence in the social media that is going to bring ultimate gains.

Social Mention

Social Mention is a social media search and analysis platform that aggregates user generated content from across the universe into a single stream of information.

You can easily track and measure what people say about you, your company, a new product, or any topic you choose

Social Mention monitors more than 100 social media sites like  Twitter, Facebook, FriendFeed, YouTube, Digg, Google etc. [Read more…]

What Is Bootstrapping?

You might have come across this term many a times and even know or understand the meaning of it. But it is always goood to examine the trend and origin of the word so that a wider perspective is understood.

Bootstrapping is a term that is used in many fields to imply a meaning that has almost similar effect.

In nutshell bootstrapping refers to a self-sustaining process that proceeds without external help.

It is the use in business sphere that we want to discuss in detail. [Read more…]

A Free Survey based Report That Would Help You Plan Email Marketing

The Lyris Annual Email Optimizer Report is out and it approaches following planning issues:

  • How do I get the most out of every marketing dollar I invest next year?
  • How do I optimize my email marketing campaigns for better results?
  • How do I mitigate risk and avoid costly mistakes?
  • Are my marketing peers using tricks I’m not yet using?
  • These are questions that are tough to answer but collective wisdom of other marketers might help you to shape your strategies.

The book ask questions like what are best practices to improve email and online marketing results, what optin list building techniques should be used and  how to make use of social media to enhance other online marketing programs. [Read more…]

Create Free Maps With BatchGeo

BatchGeo is different from simple map creating. With BatchGeo you can create Google Maps having multiple locations.

You can

  • Make an interactive map
  • Create a mobile optimized store locator map
  • Embed a map on your blog or web site
  • Built in geocoding, no need for latitude and longitude coordinates

All you need to do is to create a data of locations in Excel with following columns [Read more…]