How Smart Publishing Your Content Can Translate Into Higher Profits
March 3, 2008 by Arun Pal Singh
Regular content publishing is a great method of traffic generation. It brings new visitors and keeps old visitors hooked as well. If you make smart use of that content, it could mean higher revenues.
The money in your account might be coming from adsense, affiliate programs or selling you own stuff. More money would come only if you expose your user more to your hyperlinks.
A little trick can do this for you without any extra effort on your part.
Write your article or other content in way you have been writing. But when you publish it, split it into parts which are connected by a link.
When you do this, two things happen.
Your reader stays at your site for at least two page (That is minimum splitting you would have done :-).
This increases page views and your traffic rank would gwt a boost as a result.
Your advertisements and affiliate links are getting more exposure than if you simply write a page without splitting it. Think about it. If you just write a page and publish it, your reader would be exposed to your content only once.
But if the same article is divided into two parts and connected by “continue link”, you are in fact making your reader visit two pages instead of one.
If your website runs on Wordpress or other blogging platform, simply adding a “more” tag would do.
In static website, pagination or building multiple linked pages could help.
One last thing. Do not usually split the article into more than two parts. That would annoy your reader.
Recently, I stumbled upon a static website that had split an article in seven pages with pagination.
I could never cross the first page. I was so intimidated.
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Tags: higher profits, hyperlinks, Internet Marketing, make money, method of traffic, online business, smart publishing




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