Yahoo Alters Minimum Bid Prices For Advertisers

Yahoo! has made a change in its minimum bid policy.

Minimum bid at Yahoo! would not be $0.10 any more. Yahoo has announced that minimum bid could be higher or lower than that.

Minimum bid for content network would stay at $0.10 meanwhile.

Publisher from all over all reporting a steep rise in their minimum bids. A rise of 400% has been reported.

If you advertise with Yahoo! Search Marketing, you may want to check your account.

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Tags: advertisers, bid prices, content network, pay per click, PPC, Yahoo

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Yahoo Rejects Microsoft Offer, Indicates To Settle For Higher Price

Saying that Microsoft’s offer devalues its worth, Yahoo has formally rejected MS’s offer. Yahoo indicated it could be lured to the negotiating table if Microsoft ups the ante.

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Tags: microsoft, takeover, Yahoo

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