A joint venture is a venture that two or more people or businesses undertake to reach a common goal and individual goal. While the common goal is success of the venture, the individual goals are different for different persons involved .

People do joint ventures to make money (obviously!), grow list of subscribers in their list, build recognition etc.

Joint venture is mostly done in related businesses but two unrelated businesses or persons can also go for joint ventures.

For example you have a product that you think is going to be hit. But you do not have an idea how to approach the marketing. There is a guy who is a marketing expert but does not have a good product to market.

That makes two of you. [Read more...]

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