Vertical Search is a new dimension in search engine industry that focuses on specialized areas for its search activity.
Google and Yahoo are broad based search engines that index everything available on the web. When you enter term “make money” the broad base search engine such as Google, it would list all the pages from every nook and corner.
Google does not know who is at the other end and what he would be interested in. It would assimilate all pages with relevant keywords and arrange them in order it thinks is most relevant for the search term.
But for the same term a stock broker would have an interest in different pages and an internet marketer would want different pages to be shown. [Read more...]