White Paper As Marketing Tool

A white paper is a report or guide that often addresses problems and how to solve them. White papers are used to educate readers and help people make decisions. They are used in politics and in businesses.

In politics and administration, white papers denote different meanings in different places. They can be government policy, command policy or anything representing government law.

In 1990s white paper become popular in business too. [Read more…]

Six Questions You Must Ask About Your Sales Letter

Writing a sales letter is a skill that needs to be mastered by every internet marketer. A sales letter can make or break your business. If your sales letter is good, it can make you all the money you can imagine.

Similarly a poor sales letter may spell business failure for you.

Like every other art sales letter perfection comes from repeated practice and use.

You need to write again and again.

There are many linguistic and technical issues to sales letter writing. After you have written a sales letter, you need to test and approve for your usage.

Before you publish, there are six questions that you must ask when a sales letter is ready. [Read more…]

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