Writing a sales letter is a skill that needs to be mastered by every internet marketer. A sales letter can make or break your business. If your sales letter is good, it can make you all the money you can imagine.
Similarly a poor sales letter may spell business failure for you.
Like every other art sales letter perfection comes from repeated practice and use.
You need to write again and again.
There are many linguistic and technical issues to sales letter writing. After you have written a sales letter, you need to test and approve for your usage.
Before you publish, there are six sales letter questions that you must ask when a sales letter is ready.
Is it Interesting?
How does your sales letter come across. Does it capture the interest of audience in the first go. If yes, does it maintain the interest throughout.
Does it slackens somewhere?
A good sales letter is just like a good movie.It holds you there until it ends.
No body likes to read a boring stuff. make your sales letter interesting.
Is it Comprehensive?
Does your sales letter include everything you need to tell about your product or does it miss somewhere.
To produce a comprehensive sales letter, you must think from customer’s angle and answer all the queries that could be generated.
It should completely tell your prospect about what your product or service is,what are the features, what are the benefits, what are the requirements of use, who are most benefited, what would be after sales support etc.
Is it Concise?
This appears in contrast to the previous point but is not so. Your sales letter must avoid unnecessary details and repetition. Write whatever is necessary and strike whatever is not.
Is it Stimulating?
Does your sales letter encourage your reader to imagine the scenario?
Does it stimulate his thought actions?
A good copy would stimulate your reader for its benefits. Examples, stories and imaginary situations are great ways to encourage your readers.
Is it Persuasive?
Does your letter repeat your offer again and again without sounding repetitive. Does it persuade the reader to buy?
If it does not, you need to rewrite it.
Is it Convincing?
Lastly, you should not sound untrue. that is the worst thing that can happen to your sales letter.
You must be convinced about your product yourself to produce a convincing sales letter. Secondly you must not make false claims about your product. False and exaggerated claims do not go well with people and makes them skeptical.
A skeptical reader is not a good buyer.
In addition to this, every idea, every sentence, and every detail should be attended with the strictest attention. Every thought in each sentence should be studied for proper emphasis. Weigh and balance every particular and do not overlook even the slightest detail.