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Keywords - Center Of Your Business

October 2, 2008 by Arun Pal Singh · Leave a Comment 

From  your marketing campaign to your articles and sales letter, there exists a core entity that decides and drives your business.

It is called ‘keyword’

It  starts with your market search for your niche, it is there when you search & create your product and it is there where you create your website. You need it to grow your business and you need it to check your competition.

It involves every marketing effort you make.

You need this for article marketing.

Very obviously, you need it for pay per click strategy.

You need it for your blog articles.

The list could be endless.

Knowing keywords related to your niche provide you a lot of advantages.

When you know what to build upon, your keywords become foundation on which you can grow your business.

While we consider keywords an essential part of SEO, we often overlook them as business building strategy.

To understand right usage of keywords, we need to research and experiment.

There are many aspects of keyword research and usage and there are many keyword research tools available both free and paid.

‘How to’ is a very broad subject.

For a while we just would discuss the important implications of keyword use.

Think about it. When you know your keywrds

  • You can write better and magnetic  headlines
  • You can write better and relevant sales letter
  • You can create better and relevant site content
  • You know where to look for your competition

Keep in mind keywords when you do any activity related to keywords.

Popularity: 13% [?]

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Yahoo Alters Minimum Bid Prices For Advertisers

April 18, 2008 by Arun Pal Singh · Leave a Comment 

Yahoo! has made a change in its minimum bid policy.

Minimum bid at Yahoo! would not be $0.10 any more. Yahoo has announced that minimum bid could be higher or lower than that.

Minimum bid for content network would stay at $0.10 meanwhile.

Publisher from all over all reporting a steep rise in their minimum bids. A rise of 400% has been reported.

If you advertise with Yahoo! Search Marketing, you may want to check your account.

Popularity: 17% [?]

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Demographic Bidding Now Available For AdWords Advertisers

March 26, 2008 by Arun Pal Singh · 2 Comments 

adwords.gifGoogle has officially announced availability of demographic bidding for all its Adwords’ customers. Earlier beta, this feature has been made available with effect from 21 March.

What is demographic bidding? Read more

Popularity: 18% [?]

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Pay Per Click Advertising-How To Target Your Campaigns

November 10, 2007 by Arun Pal Singh · Leave a Comment 

Pay per click advertising should be highly targeted to extract maximum profits from your campaign. A targeted ad brings more clicks and gets higher conversion rate.There are many tools and methods which you can use to make your campaign targeted. PPC service providers offer many features which you can use for this purpose. Of course, your experience refines you.

There are many ways in which you can target your audience. This could vary from one service. Here are some tips and tools that you may use to create a killer campaign.

Read more

Popularity: 7% [?]

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