A recent study conducted by eMarketer has clearly shown that email marketing works very well but consumers are very picky of the standards and relevance of the emails.

While consumer would not hesitate to buy a product as a result of email promotion, if they do not like it they turn away.

In a note that would bring smiles on email marketer,the study has concluded that permission-based e-mail is great at getting consumers to buy [Read more...]

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