I came to world of internet marketing by stroke of chance.
I intended to look for ways to make some money in 2004.
After spending a lot of time with paid to click, paid to surf and paid to read programs followed by surveys and feeling duped, I came across a web page that appeared good and again promised money.
It required subscription to various affiliate programs and most of them were paid.
Then I needed to promote my own link to get paid customers under me as I did under somebody.
Kind of MLM but that was it.
I got few customers and it felt good to get those commissions.
However, the very thing that you stay as paid customer and build a downline was not comfortable with me.
There was no value in that probably.
Eventually I left.
The business model still runs and is quite famous. may be they have changed the pattern.
I left because I saw no meaning in that model. No purpose other than collecting customers who in turn are supposed to collect more customers.
People still do it and justify it but it is not for me.
We do what we like and cannot sustain what we do not like.
In my view if you are in online business, you need to give your business an identity, a meaning.
You can make quick money for a short time by following anything. But to create a sustained business you need to create a meaning in your business.
If your business is serving people well and answer their needs, profits will easily follow.
What Is Your Identity – What is Purpose of Your Business?
How can your customers identify you. What does come into their head when they visit your website.
How does your business help people?
If you want to attract people and leave a long lasting good imprint on their minds, then your efforts should concentrate on their needs.
It is a kind of strange thing.
If you eye on people’s pocket people retract and if you serve their needs they open their pockets.
The idea is not give false appearance but actually be helpful. You cannot twist the philosophy to dupe people. Sooner it would be sensed.
How To Add Purpose To Your Business
Creating profits is the root goal of every business.
But until your business by some higher value than money, you would find it difficult to sustain it in the long run.
It can be a awesome product line, offering value for money, excellent customer care or loyalty rewards. Your business should send a clear message across to your customers.
Develop your business around people.
And money would follow.
What you say? What is purpose of your business