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People Say Goodbye Within Two Seconds To Slow Loading Sites

September 20, 2009 By Arun Pal Singh Leave a Comment

Recent survey shows that people move quickly on the when when it comes to purchasing.

Two seconds is the new threshold in terms of an average online shopper’s expectation for a web page to load and 40 percent of shoppers will wait no more than three seconds before abandoning a retail or travel site.

These facts have been found in a survey by Forrester Research and Akamai who conducted this study in 1050 users.

What does this mean? [Read more...]

Popularity: 13% [?]

Filed Under: IM Tagged With: loading time, site loading, website loading

Google Adwords-Landing Page Load Time Evaluation Begins

May 9, 2008 By Arun Pal Singh 2 Comments

Google Adwords have finally started evaluating Landing Page Load Time for calculating Quality Score. They are late by one month as per their previous announcement but they have finally started it.

For those who do not know Quality Score is dynamic variable assigned to each of your keywords calculated using a variety of factors and measures like

According to Google, quality score is used to calculate ad position placement and minimum bid. Better your Quality Score, higher is your Ad position and lower your minimum bid. [Read more...]

Popularity: 37% [?]