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Google Adwords-Landing Page Load Time Evaluation Begins

May 9, 2008 By Arun Pal Singh 2 Comments

Google Adwords have finally started evaluating Landing Page Load Time for calculating Quality Score. They are late by one month as per their previous announcement but they have finally started it.

For those who do not know Quality Score is dynamic variable assigned to each of your keywords calculated using a variety of factors and measures like

According to Google, quality score is used to calculate ad position placement and minimum bid. Better your Quality Score, higher is your Ad position and lower your minimum bid. [Read more...]

Popularity: 37% [?]

Filed Under: Pay Per Click Advertising Tagged With: Adowrd quality score, ads, Advertisement, Adwords, customers, landing page, loading time, minnimum bid, PPC, visitors

Make Every page On Your Site A Landing Page

May 6, 2008 By Arun Pal Singh Leave a Comment

Converting visitors into customers or subscribers is the prime goal of your site. If your site is not doing this function you are leaving big money on the table and underutilzing your site’s potential.

It has been found that only a percentage of marketers use there site efficiently for conversion. A majority of marketers overlook their site’s potential for conversion.

Most of the marketers create one or two Landing Pages for visitor conversion.

However, you must modify your other pages so that they also are geared towards conversion. There are simple things that you can do which can help you to increase your conversion. [Read more...]

Popularity: 21% [?]