Internet Business Success Tips is a newsletter by Home For Profits. Grow an internet business from scratch with tips that would reduce your learning curve and make money faster.Email Marketing - Consumers Are Opening Lesser Emails But…
November 15, 2008 by Arun Pal Singh · Leave a Comment
It is still damn profitable.
According to a study published in Mailermailer, the percentage of consumers who would open an email toread is decreasing.
The average marketing e-mail open rate fell to 13.20% in the first half of 2008, compared with 16.11% in the first half of 2007. Click rates have also fallen from 3.18% in the first half of 2007 to 2.73% in the first half of this year.
A few industries like banking, finance, religious, spiritual, government and telecommunications have higher rate of opening than others.
In an interesting note it was found that shorter subject lines performed better than long ones. As revealed in previous studies, shorter subject lines performed better than longer ones. Subject lines of less than 35 characters yielded an average open rate of 19.6% and a 3.1% average click rate. The subject lines less than 35 charecters performed much better than subject lines of 35 or more which drew average open rates of 14.8% and average click rates of 1.9%.
But in spit of this and its lack of grammar email is great in delivering results and marketers love email marketing.
Another study by Econsultancy and R.O.EYE said that e-mail was second only to paid search when it came to driving high volume. Not only this e-mail marketing yielded the best ROI of any tactic.
So whatever you may be doing right now, do put measures to capture subscribers fo your list.
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Tags: click through, email marketing, open email
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Aweber Raises Price-Is Get Response A Better Choice For IMers Now
June 17, 2008 by Arun Pal Singh · Comments Off
Its a bit old news. All this happened when I was busy taking care of my parents. Aweber recently announced a new feature and a price hike.
The new feature is called email analytics and helps to track your subscribers like nothing before.
But at the same time Aweber has introduced a prices slabs where you pay per your number of subscribers.
That has made it quite expensive.
I know Getresponse is getting many more customers.
Would you switch?
You can know of all the details on Aweber website
Popularity: 19% [?]
Tags: autoresponder, aweber, email marketing, getres[ponseYou Might Also Be Interested In These Articles
Email Marketing-Build Trust To Get More Subscribers
February 23, 2008 by Arun Pal Singh · Leave a Comment
In spite of spam and other issues people subscribe to mails that promotes products and services because subscribes wants to know more about the things that would be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.
A business is fortunate to have such customers. When your customers trust you they will reward you with their loyalty. When you have such customers you are allowed to send promotional materials such as newsletters, catalogs and other marketing events.
Because the recipient desires such information, it is a successful transfer of information. Read more
Popularity: 14% [?]
Tags: antitrust, email marketing, information, make money, subscribers, trustYou Might Also Be Interested In These Articles
8 Methods To Build Your List Successfully
February 20, 2008 by Arun Pal Singh · Leave a Comment
It goes without saying that you need to build your list to become a successful email marketer. Bigger is your list, higher is the leverage that you get in internet marketing playfield. You would be able to generate more profits from your campaigns. You would be in better position to negotiate in joint ventures and you would have higher standing in shows and seminars.
All you need is a big responsive list. Read more
Popularity: 13% [?]
Tags: Advertisement, autoresponder, email list, email marketing, offline contacts, online business, popupsYou Might Also Be Interested In These Articles
How To Monetize Your Newsletter
February 19, 2008 by Arun Pal Singh · Leave a Comment
Primary goal of any business is to make profits. Primary goal of your newsletter is connecting with readers and provide information to them by articles, other types of content and other possible ways. But it is possible to make money from your newsletter too. In fact many newsletters are big revenue earners for a lot of websites.
Money from newsletter can be made directly or indirectly. Read more
Popularity: 13% [?]
Tags: affiliate offers, email marketing, Money making, newletter revenue, sell advertisingYou Might Also Be Interested In These Articles
Optin Forms–Keep Them Smart
January 31, 2008 by Arun Pal Singh · Leave a Comment
Every marketer needs to build and from his list for successful email campaigns. More the subscribers better would be response and profits.
You can ask people to subscribe by either sending mail to a particular email that you have designated in your autoresponder a by filling a optin form. Read more
Popularity: 14% [?]
Tags: Autoresponders, email marketing, optin forms, privacy policy, spam, subscribersYou Might Also Be Interested In These Articles
Tips To Use With Autoresponders
January 30, 2008 by Arun Pal Singh · Leave a Comment
Because of spam issues most of the marketers have adopted double optin for getting people on list. But today’s subscriber has short memory. Moreover each of them would be on so many lists that he would not remember when he signed for yours. Read more
Popularity: 13% [?]
Tags: Autoresponders, business, customized email, ebusiness, email marketing, subscribing, unsubscribingYou Might Also Be Interested In These Articles
Email Marketing-Do Not Overlook The Look of Your Mails
January 30, 2008 by Arun Pal Singh · Leave a Comment
Whether you send text based or HTML messages, your messages should look good. Bad looks have a detrimental effect on the performance of your email marketing. Bad looking message fails to make an impact.
In a hurry to deliver the message we often forget to format the content forgetting its effect on our campaign.
Irrespective of whether it is an html or text message, a message that looks like this is always an unwelcome and cause of irritation. Read more
Popularity: 6% [?]
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Email Marketing-Follow Up Mails and Autoresponders
January 28, 2008 by Arun Pal Singh · 1 Comment
Follow up emails are important aspect of email marketing. A single email is often not enough. It needs repetition in order to get people to absorb, understand and act. There would be people who would respond immediately and there would be people who do not respond at all. There are people between these two extremes. Follow up mails are aimed at the people in between the extremes. Read more
Popularity: 9% [?]
Tags: Autoresponders, consumer behavior, email marketing, newsletter, response generatorYou Might Also Be Interested In These Articles
A Broad View of Autoresponders
January 22, 2008 by Arun Pal Singh · Leave a Comment
Wikipedia defines autoresponder as a computer program that automatically answers e-mail sent to it.
Autoresponders can be very simple or very complex. Read more
Popularity: 7% [?]
Tags: autoreponders, build a list, email marketing, list, newsletter, online business
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