A microsite, also known as a minisite or weblet, is an Internet web design term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. Microsites are typically used to add a specialized group of information either editorial or commercial. Microsites can be linked to the main site or may stand as independent web page without [...]

A recent post in a ebusiness forum got me thinking. Often the things are not perceived the way they are communicated. A forum member asked, "I have been online for seven months now. I have diligently learned every skill that is required to create and run website. Still, I am not making any money. I hardly get traffic for my site and I feel like quitting after so much of wasted input. What [...]

Because of spam issues most of the marketers have adopted double optin for getting people on list. But today’s subscriber has short memory. Moreover each of them would be on so many lists that he would not remember when he signed for yours.