Email marketing is form of direct marketing which uses email as means of communicating commercial messages to an audience.

When used the term implies.

• Sending emails with a purpose of acquiring new customers or covering old customers to buy.
• Sending email to enhance the relationship of a business company with its current or old customers.
• It has been estimated that in 2006 alone, the firms in USA spent more than $400 million on email marketing.

Why Email marketing is so popular? [Read more...]

Popularity: 10% [?]