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Should You Write An Ebook For Free?

May 11, 2008 by Arun Pal Singh · 1 Comment 

I am yet to write my first ebook. I had been postponing it for quite sometime now for some reasons or other. It is not i schedule even for next one month.

All that I am doing is shuttling between hospital and my home office. I actually enjoy both places. Had it been any other job I would have quit it long time back but being a doctor does give different kind of satisfaction.

But I am aware that I have not produced an ebook and would include this in my next monthly scheduling.

When I entered into internet business in 2003 ( Well! It was more of learning by trial for next two years rather than business) I saw ebooks being published everywhere on the net and being sold on premium prices.

Everyday there would be an email announcing arrival of new secret laden book. Read more

Popularity: 38% [?]

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Google Website Optimizer Is Out of Beta

April 16, 2008 by Arun Pal Singh · 1 Comment 

Google Optimizer, Google’s free content testing and optimization tool is out of beta. It allows you to test different variations of your site content and design to determine what will be most effective at converting your visitors into customers. The tool allows to carry multivariate experimentation and provides better user experience. The tool can be availedthrough Adword account. Check out Adwords blog for more info.

Popularity: 18% [?]

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Most People Are Just Lazy

March 16, 2008 by Arun Pal Singh · Leave a Comment 

No offences please! I do not mean that people do not work. Everybody is working for himself/herself within his/her capacity for making a living and paying bills.

When I talk about being lazy, I am pointing to the people who come to web with an intention to make a fortune. You must have heard the phrase I am going to say so many times that you would say I knew it was coming.

95% of people who come to web for making money fail.
While there are many reasons that could be attributed to the failures of those 95% but in nutshell they are guilty of one thing - Inaction.

Most of the people start their websites very enthusiastically but cannot cope with the amount of hard work and input it requires to succeed. Read more

Popularity: 15% [?]

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Falling Behind In Your Marketing Knowledge-Do Not Panic

March 9, 2008 by Arun Pal Singh · Leave a Comment 

In a world where things change faster you can say “I understand”, it is not an uncommon phenomenon to lag behind the new advances. Added to this is the hype that comes with every technology. This hype is more pronounced in the marketing world though other niches are catching the trend.

The new guy in the town is hit worst. There is already so much to learn and new thing keep arriving. He is yet in learning phase and things do not seem to work well when it comes to making money.

Somehow the idea sinks in that he might be using the outdated model and gets compounded by the hype that has been created around the new product and technology. Read more

Popularity: 12% [?]

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Concept of Focused and Multiple Advertisements

February 8, 2008 by Arun Pal Singh · Leave a Comment 

Advertisements are made to create awareness, spread information about the products or to bring more people to that product. But the problem with advertisement is that it can be ignored. Read more

Popularity: 14% [?]

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Traffic First

January 28, 2008 by Arun Pal Singh · Leave a Comment 

Long back when I started my first website on this domain, I committed innumerable mistakes. One of them was not building enough traffic.

I put up a site and started working on building a decent traffic for it.

Everyday I would do something that was to increase the traffic. I wrote articles, I participated in forums, I wrote classifieds.

Traffic started building.

The day came when my blog visitors crossed 400 per day. Read more

Popularity: 11% [?]

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Repeat Traffic-How To Make People Return To Your Site

January 10, 2008 by Arun Pal Singh · Leave a Comment 

Many of the web traffic channels like search engines, announcements, articles, forums are very good methods of generating fresh traffic but they are not so encouraging for your visitors to return.

People rarely visit the websites by typing the address in browser bar. They might do so on few occasion but people often use links to visit websites.
You must put mechanism on your site to turn your fresh visitor into repeat visitors. Read more

Popularity: 6% [?]

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Using Testimonial To Enhance Your Sales-What is The Trick

December 17, 2007 by Arun Pal Singh · Leave a Comment 

Testimonials are positive reviews that people tell about your product. Testimonials carry tremendous weight. Because, other people confirm that you are as good as you say you are.

When done rightly, testimonials can tremendously increase your conversion rates.

The trick is to do it in right way.

How to go about it? Read more

Popularity: 8% [?]

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How To Make Headlines That Draw Your Visitors To Your Copy

November 30, 2007 by Arun Pal Singh · Leave a Comment 

Headlines account for as much as 90% of the effectiveness of your site.Headlines are attention grabbers and make first impression on your visitors. They also trigger the psychological reactions that your visitors need to go through before they convert.

Your headline should be strong and hard hitting. They motivate the readers and take out suspicion and paranoia or to be precise they start working on it. Read more

Popularity: 16% [?]

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Conversion Rate-Is Your Website Effective In Converting Visitors

November 12, 2007 by Arun Pal Singh · Leave a Comment 

For your business to succeed you must make more of customers out of your visitors. If your website turns the visitors into customers, you have a good business foundation. However, if people visit your website and leave without the expected response, you need to make modifications in your business style. Read more

Popularity: 7% [?]

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