Keywords - Center Of Your Business
October 2, 2008 by Arun Pal Singh · Leave a Comment
From your marketing campaign to your articles and sales letter, there exists a core entity that decides and drives your business.
It is called ‘keyword’
It starts with your market search for your niche, it is there when you search & create your product and it is there where you create your website. You need it to grow your business and you need it to check your competition.
It involves every marketing effort you make.
You need this for article marketing.
Very obviously, you need it for pay per click strategy.
You need it for your blog articles.
The list could be endless.
Knowing keywords related to your niche provide you a lot of advantages.
When you know what to build upon, your keywords become foundation on which you can grow your business.
While we consider keywords an essential part of SEO, we often overlook them as business building strategy.
To understand right usage of keywords, we need to research and experiment.
There are many aspects of keyword research and usage and there are many keyword research tools available both free and paid.
‘How to’ is a very broad subject.
For a while we just would discuss the important implications of keyword use.
Think about it. When you know your keywrds
- You can write better and magnetic headlines
- You can write better and relevant sales letter
- You can create better and relevant site content
- You know where to look for your competition
Keep in mind keywords when you do any activity related to keywords.
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Tags: better content, competition, Keywords, more customers, pay per click
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Getting Word of Mouth Work For You-Free,Fast and Massive Publicity
May 5, 2008 by Arun Pal Singh · Leave a Comment
In my early childhood I used to live in Thali- a small village in Hoshiarpur, Punjab. The village was so small that you could count number of people living there. Everybody knew everybody. There were fixed job profiles of villagers. You knew who to call. The downside was that you had to put up with whatever was available because there were no choices.
I still remember the plumber whose services were so poor that nobody liked him. But he was plumber. His family had been doing this for generations. There was no one else for that job. That man would always come late, do his work half heartedly and never bother to check post-job whether it was working fine.
Competition was a word that wasa not heard by anyone. Marketing was not required.
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Your Future-Its Worth Looking Into
April 14, 2008 by Arun Pal Singh · Leave a Comment
Tomorrow is our permanent address
Marshall Mcluhan
I was going through “Business The Report Murdoch Way” by Stuart Crainer. It is a good book about world’s best deal maker. There is a chapter in the book that got my special attention.
The chapter is named “Imagine the Future Continuously”. The author emphasizing how important it is to look into the future and imagine your business accordingly.If you work alone like me, you must be so engrossed in daily chores that spending your time on imagining must not how crossed your mind. Read more
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Questions That You Must Ask About Your Business
April 10, 2008 by Arun Pal Singh · Leave a Comment
It is a good habit and protocol to analyse, introspect and raise questions about your business on a periodic basis.This analysis is a very powerful tool that is available to you and has the power to transform your business when done rightly. You must be honest in making the analysis and answering the questions.
Apart from the technical analysis, following strategic questions must find place in your analysis. Read more
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How To Make News To Get More Coverage and Traffic
April 8, 2008 by Arun Pal Singh · Leave a Comment
Early in mid-1990s when internet had just been started for commercial purposes making a news was damn easy.
All you needed to announce that you have a website. It was such a rare event that it itself made enough publicity.
Now the opposite is true, having a website is not a fashion now, it is a norm. Read more
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Run Or Else You Would Be Washed Away
March 27, 2008 by Arun Pal Singh · Leave a Comment
About 15 years back when I had just entered the medical school for my graduation, I met this guy named Kabir who was three years senior to me.
It was a process of formal introduction. The way it was done amounted to ragging but it was kind of fun after you get used to and get over the initial tide of fear.
Just to scare the bunch of new entrants, he said, “You have chosen a field that you would regret whole life. It is a field where you need to run to stay at the place where you stand.”
In India, those were the days when people use to choose either Medicine or Engineering. Other careers were either not born yet or did not hold a good social standing.
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Things You Must Consider Before You Enter A Niche
March 19, 2008 by Arun Pal Singh · 2 Comments
You might jump when you have an idea and you might be enthusiastic to start your new venture. But do not rush and start it before considering other aspects.
You must not see only surface of the opportunity. Instead, you must dig deeper and calculate all the pros and cons associated with the opportunity.
When you come across an opportunity that you think would be profitable venture, here are some of the things that need to be seen.
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Overdeliver And Gain
February 28, 2008 by Arun Pal Singh · Leave a Comment
Internet is a faceless world. Your customers cannot see your face and they cannot determine whether you are telling truth or making false claims when you recommend your product to them.
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Email Marketing-Tips For Starting A Newsletter
January 29, 2008 by Arun Pal Singh · Leave a Comment
The first question that comes in your mind when starting a newsletter is “Why start another one? There are already too many?”
It does not matter how many previously running newsletters or ezines are there, you need to have one. Your ezine is going to be your unique and creative voice that would put you and your business on a distinct platform than your competitors.
You need your newsletter because you want to reach thousands of potential customer and build mutually profitable relations with them. Read more
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