Wikipedia defines autoresponder as a computer program that automatically answers e-mail sent to it.
Autoresonder is a marketing tool that are used to build list, provide content to email. Autoresponders are valuable tool in internet marketing and online business. They have become an indispensable part of arsenal that marketer would carry to succeed.
What To Look For When Choosing An Autoresponder Service
Autoresponder would, therefore, be central to any successful online campaign. As more and more need for automation is being understood, autoresponders have become one of the best tools available in the market.
An autoresponder makes any campaign significantly more effective. There are numerous options to choose from when selecting the appropriate autoresponder. There are a few things that you should observe before you go for an autoresponder.
Personalization is a feature that allows you,to address them by their actual names, when you send an email. The conversion rate goes up with personalization.
This feature is essential requirement. You would like to avail this feature because you want to monetize by contacting your subscribers whenever you need to.
The big money in a list comes in the form of sending out a solo advertisement. It is important to choose an autoresponder with minimum restriction on number of broadcasts or number subscribers that you can send mails.
This is a great feature to have if you need to shift from one autoresponder to other. Let’s say you have a list of 50,000 names on a particular autoresponder and you want to move the list to your new autoresponder.
Check this out too. If you have you make a big list tomorrow, can your autoresponder handle the size. Would it be able to mail to the entire list at one time.
Check out Aweber, one of the most recommended autoresponder.
How to Make Best Use of Autoresponders
Offer Choice to Unsubscribe
All good autoresponder services would generally do this automatically. Generally it is a link in the bottom of the email that says something like.
To stop additional follow up messages click below:
When people click this link they would be automatically unsubscribed from your list.
It is important to put such a link. This is one of the legal requirements as per spam laws.
It is important that your link has one click unsubscribe feature. The user should not be asked to confirm his action again.
Many people are forgetful and don’t always remember all the places they signed up. So be sure to add a little line about how they got on your list.
Always customize your mails. Make your subscriber feel special. Write as if you are addressing him directly in person.
This generates more responses.
If you are sending a series of messages as in ecourses, it is a good measure to remind them where they are in the course. If you write number of message in the text, it can easily help your subscriber to track the content
Space your messages so that your subscribers are not overloaded with your information. However, at the same time you must take care to ensure that your messages are close enough so that subscriber can connect between two messages.