Credibility indicates believability of a source or message. It is constituted by two key components.
Trustworthiness
Expertise
Both of these factors have subjective as well as objective aspects
For an internet marketer to develop credibility both of these factors are necessary to build upon.
While trust is kind of subjective belief but certain factors such as established reliability can help building the trust easily.
Expertise can be of two types - perceived or established.
If I believe somebody to be an expert while he may not be so is a perceived expertise. Many fake expertise but that is not a good long term business strategy. [Read more...]
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