Every marketer needs to build and from his list for successful email campaigns. More the subscribers better would be response and profits. You can ask people to subscribe by either sending mail to a particular email that you have designated in your autoresponder a by filling a optin form.

Because of spam issues most of the marketers have adopted double optin for getting people on list. But today’s subscriber has short memory. Moreover each of them would be on so many lists that he would not remember when he signed for yours.

Follow up emails are important aspect of email marketing. A single email is often not enough. It needs repetition in order to get people to absorb, understand and act. There would be people who would respond immediately and there would be people who do not respond at all. There are people between these two extremes. Follow up mails are aimed at the people in between the extremes.