A recent product launch on this topic got me intrigued and I started searching. What came out was just quite surprising.
And you will find that there is a whole lot of world out there. Outside realms of organic or paid traffic from search engines or social sites or other web places.
And that the people are making good money with this kind of traffic. silently and effectively.
Before you fully understand the concept of PPV marketing let us refresh the concept of adware.
Do not worry. Dots would be connected very soon.
Adware, or advertising-supported software, is any software package which automatically plays, displays, or downloads advertisements to a computer after the software is installed on it or while the application is being used. [Wikipedia]
Advertising functions are integrated into or bundled with the software, which is often designed to note what Internet sites the user visits and to present advertising pertinent to the types of goods or services featured there. Adware is usually seen by the developer as a way to recover development costs, and in some cases it may allow the software to be provided to the user free of charge or at a reduced price.
Some adwares aer viruses and harmful for computer but many other are genuine and do not do more than annoying pop ups.
Suppose you type a url in the address box or tried to perform a google search, and a new, seemingly random browser window opens up over your intended result. That is adware.
PPV marketing is based on the platform of Adware.
How does PPV Marketing Work?
Suppose you are an advertiser with a particular target audience. You sign up with an adware company that has built adwares which your target audience might use. You signup and choose the keywords and user of a computer affected with program performs a search on that term on that computer, the user will get their normal search results, but, the adware causes their computer to open a browser on top of their search results with their ad.
This is one method of doing it.
In addition, the advertisers can also bid on URLs. This causes the adware to open their ad or page in a browser window when the user of an infected computer types a certain url into the address bar.
Cool!!
One of the benefits of PPV marketing is that keywords or urls are much cheaper to bid on compared to adwords.
Trafficvance.com, mediatraffic.com, and zango.com are the major sites dealing in this kind of marketing. When I visited Zango.com asks you to mail. Strange! Nothing else is there.
Some people have had extraordinary success with PPV marketing.
I am not sure if I would like to try this. I personally do not like the pop ups. They have annoyed me a lot in the beginning when I had a new computer and I was fool enough to download these kind of stuffs.
But if they say it is effective, it must be.
Some one with an experience might throw some light on this issue.
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