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New Study Says Banners Do Work

A yet to be published new study has confirmed that even this incidental exposure to advertising may have a positive effect on consumer attitudes. The study would be published by Journal of Consumer Research.
The study has revised repeated views of web-based banner ads.
The study says

“Regardless of measured click-through rates, banner ads may still create a [...]

Popularity: 23% [?]

Getting Word of Mouth Work For You-Free,Fast and Massive Publicity

In my early childhood I used to live in Thali- a small village in Hoshiarpur, Punjab. The village was so small that you could count number of people living there. Everybody knew everybody. There were fixed job profiles of villagers. You knew who to call. The downside was that you had to put up with [...]

Popularity: 29% [?]

Understanding Bid Gap Effect in Adsense

Adsense uses the advertisements from Google Adwords to display on your site. Because Google Adwords is a PPC scheme and the ad slots are determined by bidding prices. The higher ad bidder would win higher position in the search as well as content bidding.

That is from advertiser’s viewpoint. At publisher’s end higher bid means higher [...]

Popularity: 24% [?]

An Incomplete Guide To Targeted and Not So Targeted Traffic To Your Site

Traffic is lifeblood of your online business. More traffic means more business and higher profits and vice versa. However, within traffic there exists two kinds of traffic subsets.
One is highly focused traffic called targeted traffic. This traffic consist of people who are actively seeking information about the things that your product is related to. This [...]

Popularity: 17% [?]

Advertising-Being Specific Versus Generalising

When you advertise, it is good to be specific. The usage like best, quickest, greatest while it may sound good to your ears does not leave much impression on the listeners mind.

Popularity: 19% [?]

Popularity: 19% [?]

Myths That Prevent People From Making Money

After I wrote yesterday’s post it got me thinking.
Is lack of product only reason that people do not start their own money making venture of online business. There are so many alternatives having your own product. If somebody wants, he can grow into a millionaire by starting very small.
Never, ever this power had been put [...]

Popularity: 19% [?]