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New Study Says Banners Do Work

September 26, 2008 By Arun Pal Singh Leave a Comment

A yet to be published new study has confirmed that even this incidental exposure to advertising may have a positive effect on consumer attitudes. The study would be published by Journal of Consumer Research.

The study has revised repeated views of web-based banner ads.

The study says

“Regardless of measured click-through rates, banner ads may still create a favorable attitude toward the ad due to repeated exposure.”

The repeated content leads to familiarity which is a good thing in  business.

What does this mean

It means we can not just abandon banners by saying that they do not work.  Instead banners should be strategically used t build the familiarity about your business, a kind of subtle brnd building.

So if you had been thinking of taking of your banner campaigns, think again about the long term benefit

Popularity: 22% [?]

Filed Under: Advertising Tagged With: , , ,

Getting Word of Mouth Work For You-Free,Fast and Massive Publicity

May 5, 2008 By Arun Pal Singh Leave a Comment

In my early childhood I used to live in Thali- a small village in Hoshiarpur, Punjab. The village was so small that you could count number of people living there. Everybody knew everybody. There were fixed job profiles of villagers. You knew who to call. The downside was that you had to put up with whatever was available because there were no choices.

I still remember the plumber whose services were so poor that nobody liked him. But he was plumber. His family had been doing this for generations. There was no one else for that job. That man would always come late, do his work half heartedly and never bother to check post-job whether it was working fine.

Competition was a word that wasa not heard by anyone. Marketing was not required.

Few years later we chose to move to a small town caller Tarapur. [Read more...]

Popularity: 27% [?]

Filed Under: Advertising Tagged With: , , , , , ,

Understanding Bid Gap Effect in Adsense

March 5, 2008 By Arun Pal Singh 4 Comments

Adsense uses the advertisements from Google Adwords to display on your site. Because Google Adwords is a PPC scheme and the ad slots are determined by bidding prices. The higher ad bidder would win higher position in the search as well as content bidding.

That is from advertiser’s viewpoint. At publisher’s end higher bid means higher earning after a click is made on the ad.

The bid gap is the difference in price between Google ads.The top spot always would cost more and each lower position costing less and less.

Due to stiff competition the bid gap between top 4 ads would be very minimal. Once you get pass that the difference increases to a great extent.

There may be a bid of $7, $6.90, $6.80 and $6.75 for top four bids and may fall to 10 cents for fifth position.Competition is high for top 4 positions because advertisers are aware that most Google ads are in a slot where maximum number of ads published is 4.

See the staggering difference.

This bid gap can lead to lower earnings if you are displaying too many ads.

If you run maximum number of ads allowed by Google, then you would be displaying the ads with highest bids along with those who have very small price bid.

Because there would be more of low priced ads, there are chances that those would be clicked more than others.

You would find in Google reports that few clicks are generating 2 cents or 5 cents and so on.If eCPM is significantly lower than another unit in your channel reports, it is indicative of huge bid gap. If your clicks on your site are not resulting in value, it is time to act.

Another factor in low price bids is “Made For Adsense” sites. These sites publish low bid ads via Adwords and then use that traffic to lead to their own site which also contains Adsense ads with higher bids.

Basically, they leverage on other people’s content to push their own content less website.

In such situation reducing the number of ads displayed on your site can help.

You would get lesser click through because total number of ads would reduce but revenue per click would increase.

You would need to monitor the situation though to see if reducing the number of ads help you to increase the revenue.

Popularity: 23% [?]

Filed Under: Google Adsense Tagged With: , , , , , , ,

An Incomplete Guide To Targeted and Not So Targeted Traffic To Your Site

February 20, 2008 By Arun Pal Singh Leave a Comment

Traffic is lifeblood of your online business. More traffic means more business and higher profits and vice versa. However, within traffic there exists two kinds of traffic subsets.

One is highly focused traffic called targeted traffic. This traffic consist of people who are actively seeking information about the things that your product is related to. This subgroup of traffic yields more conversion in terms of sales and subscriptions. [Read more...]

Popularity: 18% [?]

Filed Under: Traffic Generation Tagged With: , , , , , , ,

Advertising-Being Specific Versus Generalising

February 10, 2008 By Arun Pal Singh 1 Comment

When you advertise, it is good to be specific. The usage like best, quickest, greatest while it may sound good to your ears does not leave much impression on the listeners mind. [Read more...]

Popularity: 18% [?]

Filed Under: Advertising Tagged With: , , , ,

Myths That Prevent People From Making Money

November 22, 2007 By Arun Pal Singh 1 Comment

After I wrote yesterday’s post it got me thinking.

Is lack of product only reason that people do not start their own money making venture of online business. There are so many alternatives having your own product. If somebody wants, he can grow into a millionaire by starting very small.

Never, ever this power had been put into hands of ordinary man. Had that not been case, I wouldn’t have been here.

[Read more...]

Popularity: 18% [?]

Filed Under: Start Up Tagged With: , , , , , , , , , , ,
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