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Taking Off Adsense Ads On This Blog

May 20, 2009 By Arun Pal Singh Leave a Comment

adsense-offThat statement in headline may not be entirely right but yes, i am taking off most of the Adsense ads on this blog. I have decided not to publish Adseense ads in my posts. There might be few left in header or sidebar on some specific pages or post but not in the main content.

Why am I doing this?

There are multiple factors which have built over the period. Most important of them is decreased click through rate. I have observed that over a period the response rate to these ads have diminished. I think this has happened due to two reasons. [Read more...]

Popularity: 27% [?]

Filed Under: Google Adsense, Misc Tagged With: , , ,

Perception Split and How It Can Double Your Profits?

September 26, 2008 By Arun Pal Singh Leave a Comment

As a marketer we are aware of using similar keywords for advertising our products because different people have different associations.

In a startling research, researchers at the University of Warwick has found that people have different view of what can be called similar and the world can be divided into two separate groups when it comes to choosing similar things.

This behaviour pattern is very consistent and specific in both kinds of people. [Read more...]

Popularity: 23% [?]

Filed Under: Advertising, IM, Misc Tagged With: , , ,

8 Ways To Get More Leads and New Customers

June 3, 2008 By Arun Pal Singh

New customer acquisition is lifeblood of any business. Different businesses would use a variety of methods to attract new customers. For your own business, you must ensure that you use most effective and relevant methods to acquire new leads and customers.

As true for everything, getting new customers requires you to develop a strategy. You must plan in advance the invest required and outcome desired. You must use a system that would provide you most out of your business within the area you operate in.

Here are the tested and proved top eight methods to get new customers
[Read more...]

Popularity: 20% [?]

Filed Under: IM Tagged With: , , , , , ,

Does Your Blog Have A Theme?

May 31, 2008 By Arun Pal Singh

At first glance this might appear to be a stupid question. After all each blog has got one theme; default, free or paid, whatever one could put hands on. No blog appears to be without theme. In fact blogsphere is full of attractive themes.

Hold on! I am not talking about those themes that you can change with your click.

It is different one. [Read more...]

Popularity: 25% [?]

Filed Under: Website Creation Tagged With: , , , ,

Google Adwords-Landing Page Load Time Evaluation Begins

May 9, 2008 By Arun Pal Singh 2 Comments

Google Adwords have finally started evaluating Landing Page Load Time for calculating Quality Score. They are late by one month as per their previous announcement but they have finally started it.

For those who do not know Quality Score is dynamic variable assigned to each of your keywords calculated using a variety of factors and measures like

According to Google, quality score is used to calculate ad position placement and minimum bid. Better your Quality Score, higher is your Ad position and lower your minimum bid. [Read more...]

Popularity: 37% [?]

Filed Under: Pay Per Click Advertising Tagged With: , , , , , , , , ,

Alexa Changes Ranking Algorithm!

April 20, 2008 By Arun Pal Singh Leave a Comment

Alexa has changed the way it ranks websites. The announcement regarding this was made on 15th April on Alexa Blog.

I missed the news initially. When I logged today on Alexa I was surprised to see a jump in my rank.

Whatever the new algorithm is, it is working for my site.

Alexa has not revealed what changes have been made but lists following points [Read more...]

Popularity: 13% [?]

Filed Under: Traffic Generation Tagged With: , ,

8 Methods To Build Your List Successfully

February 20, 2008 By Arun Pal Singh Leave a Comment

It goes without saying that you need to build your list to become a successful email marketer. Bigger is your list, higher is the leverage that you get in internet marketing playfield. You would be able to generate more profits from your campaigns. You would be in better position to negotiate in joint ventures and you would have higher standing in shows and seminars.

All you need is a big responsive list. [Read more...]

Popularity: 14% [?]

Filed Under: email marketing Tagged With: , , , , , ,

Ad Tracker – Keep A Tab On Your Ad Compaigns

January 3, 2008 By Arun Pal Singh Leave a Comment

One of the features that you can use, ad tracker is management of your ad campaigns.

It is difficult to keep a tab on the promotional campaigns you are doing if you are not using an ad tracker. [Read more...]

Popularity: 20% [?]

Filed Under: Advertising Tagged With: , , , ,

How To Use An Adtracker to Track Your Ad Campaign

December 28, 2007 By Arun Pal Singh Leave a Comment

After your campaign is ready, you need to see how much it is working. Whether it successful in bringing visitors or not. Does it generate revenue or not. If it brings visitors what is there demographic profile.

These are important questions that need to answered .

You need to use an ad tracker.

How to use an ad tracker? [Read more...]

Popularity: 19% [?]

Filed Under: Advertising Tagged With: , , , , , , , ,

Ad Tracking-Key To Success In Advertising

December 21, 2007 By Arun Pal Singh 2 Comments

Constant testing and experimenting is the only way to ensure that you are getting best results from your marketing efforts.

An integral part of any advertising campaign is knowing which ads bring you the most visitors. You might have multiple ads running and want to judge the best performing ads or you might just want to evaluate your running ad for improvement purposes. [Read more...]

Popularity: 23% [?]

Filed Under: Advertising Tagged With: , , , , , , , , , , ,
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