Google Adwords have finally started evaluating Landing Page Load Time for calculating Quality Score. They are late by one month as per their previous announcement but they have finally started it.
For those who do not know Quality Score is dynamic variable assigned to each of your keywords calculated using a variety of factors and measures like
According to Google, quality score is used to calculate ad position placement and minimum bid. Better your Quality Score, higher is your Ad position and lower your minimum bid. ……Click Here To Continue Reading
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It is important to plan your advertising campaign well in advance. Planning most involve every stage that your campaign needs.In my opinion, your online advertising must go through following steps:
Setting objectives:
Before you plan and expand your compaign further, you must answer ask question in writing, what do I want to achieve from this compaign?
Your objective might be making an- amount or to acquire- number of subscribers.
The objective should be clear and measurable, so that you can compare it with your achievement.
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Advertisements are made to create awareness, spread information about the products or to bring more people to that product. But the problem with advertisement is that it can be ignored. ……Click Here To Continue Reading
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One of the features that you can use, ad tracker is management of your ad campaigns.
It is difficult to keep a tab on the promotional campaigns you are doing if you are not using an ad tracker. ……Click Here To Continue Reading
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