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Google Adwords-Landing Page Load Time Evaluation Begins

May 9, 2008 By Arun Pal Singh 2 Comments

Google Adwords have finally started evaluating Landing Page Load Time for calculating Quality Score. They are late by one month as per their previous announcement but they have finally started it.

For those who do not know Quality Score is dynamic variable assigned to each of your keywords calculated using a variety of factors and measures like

According to Google, quality score is used to calculate ad position placement and minimum bid. Better your Quality Score, higher is your Ad position and lower your minimum bid. [Read more...]

Popularity: 37% [?]

Filed Under: Pay Per Click Advertising Tagged With: , , , , , , , , ,

10 Steps To Run A Successful Advertising Campaign Online

March 17, 2008 By Arun Pal Singh 3 Comments

It is important to plan your advertising campaign well in advance. Planning most involve every stage that your campaign needs.In my opinion, your online advertising must go through following steps:
Setting objectives:

Before you plan and expand your compaign further, you must answer ask question in writing, what do I want to achieve from this compaign?

Your objective might be making an- amount or to acquire- number of subscribers.

The objective should be clear and measurable, so that you can compare it with your achievement.

[Read more...]

Popularity: 49% [?]

Filed Under: Advertising Tagged With: , , , , , , ,

Concept of Focused and Multiple Advertisements

February 8, 2008 By Arun Pal Singh 1 Comment

Advertisements are made to create awareness, spread information about the products or to bring more people to that product. But the problem with advertisement is that it can be ignored. [Read more...]

Popularity: 23% [?]

Filed Under: Advertising Tagged With: , , , , , , , , ,

Ad Tracker – Keep A Tab On Your Ad Compaigns

January 3, 2008 By Arun Pal Singh Leave a Comment

One of the features that you can use, ad tracker is management of your ad campaigns.

It is difficult to keep a tab on the promotional campaigns you are doing if you are not using an ad tracker. [Read more...]

Popularity: 20% [?]

Filed Under: Advertising Tagged With: , , , ,
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