A microsite is also known as a minisite or weblet, is a term referring to an individual web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website.
Microsites are typically used to add a specialized group of information either editorial or commercial. Microsites can be linked to the main site or may stand as independent web page without any link to primary site.
Microsite canbe temporary or permanent depending on the need for which it was created.
Microsites can be a great tool to engage your readers and sell to them.
Advantages Of Microsite
Microsites basically are small websites that are made on the basis of certain keywords or key phrases. These keyword based sites attract a lot of traffic if well optimized.
A microsite lets you focus on a specific purpose. You may use them to sell at discounted prices or promote new business or sell a new product.
The concept of microsite can be easily understood when compared with a large content based site. Microsite would have only few pages as compared to thousands of the large website. While the large website can afford to touch various topics, a microsite just focuses on the specific topic and restrict itself to that.
Microsite is built for a particular group of audience.
If keyword rich and well optimized, a microsite attracts a lot of traffic. Otherwise other means of traffic need to be used.
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