March 12, 2008
Make Adsense More Relevant With Section Targeting
Google Adsense is known for its relevant ad targeting. That is why it became an instant hit. Relevant ads are actually very useful to your readers. Relevant ads are like additional resources that your webpages are pointing to.
Google maintains relevancy of the Adsense by frequent crawling by its Google media partners bot. This bot crawls the pages with Adsense ads and delivers ads targeted to the pages content.
But a bot is a bot and can have difficulty in understanding the content of the ad. If you have written an article that themes around one topic but also strays to discuss aspects which might not be related to the main theme, the could get confused. In such cases few ads which are not relevant may appear on your page.
In such cases you can help the bot to select the right content. You can let the bot be aware about the relevant content. This is called “Section Targeting” and it can make a serious increase in your Adsense income.
Section Targeting involves placement of tags around the content you want to be targeted.
<!– google_ad_section_start –>
<!– google_ad_section_end –>
You can also tell the bot to not to look at the irrelevant areas on your webpage content so that it can avoid being confused about that content. For this wrap the content in following code
<!– google_ad_section_start(weight=ignore) –>
<!– google_ad_section_end –>
If your pages are serving up more relevant ads, your viewers are more opt to click on them!
Popularity: 12% [?]
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