April 24, 2008
Google Adsense Opens Ad Review Center To Everyone
Google has unveiled Ad Review Center for all Adsense Publishers.
The Ad Review Center is a new publisher tool which enables you to allow or block specific placement-targeted ads, giving you more transparency and control over the placement-targeted ads appearing on your sites. You can choose to allow or block individual ad groups and advertisers, as well as filter ads by type.
When you first opt into the Ad Review Center, you’ll be able to see all placement-targeted ads currently targeted to your site, and a couple of days later you’ll be able to review placement-targeted ads that have previously run on your site. If you think an ad is not relevant for your users, you can prevent it from appearing again by blocking it in the Ad Review Center
In addition to letting publishers weigh in on the relevance of placement-targeted ads, the Ad Review Center will also help advertisers improve their placement-targeted ad campaigns.
To see this feature in your account
- Log into your account
- Go to “Adsense Setup”
- Click Competitive Ad Filter
- You would see Ad Review Center option in a green highlighted box.
- Click on the link and you would be presented with details of Ad review center and option to optin for that.
By default your setting will be defaulted to auto-allow, which means that all new ads that are placement-targeted to your site will be allowed to run automatically. Even when ads are already appearing on your pages, you can review them and take action by visiting the Allowed tab in the Ad Review Center later.
You’ll still be able to block individual ad groups or advertisers on this page if you choose.
The alternative to auto-allow is manual review. When you choose manual review, you’ll have 24 hours to take action on new ads before they are automatically allowed to run on your sites.
I have logged and opted in. Let us see how this turns out to be.
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