Finally the Adsense has decided to be transparent. Today Adsense revealed the shares for our two main AdSense products — AdSense for content and AdSense for search.
This might not alter the revenue you get but it would help things to become more transparent.
Adsense revealed that AdSense for content publishers, who make up the vast majority of AdSense publishers, earn a 68% revenue share worldwide.
That means Adsense pays 68% of the revenue that it collects from advertisers for AdSense for content ads.
And Adsense keeps 32%.
This 32% reflects Google’s costs for continued investment in AdSense — including the development of new technologies, products and features and building products and features to enable AdWords advertisers to serve ads on our AdSense partner sites.
Adsense blog further states that this revenue share has been in place since 2003, when Adsense was launched.
In a similar way, AdSense for search partners a is 51% of revenue. This percentage is in place since 2005.
For now Adsense has not disclosed the sharing for other Adsense products. That includes AdSense for mobile applications, AdSense for feeds, and AdSense for games.
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Tags: Adsense money share, adsense news, adsense revenue, Adsense revenue structure
