Every now and then I come across this question. Is Adsense a viable option of making money. With all kinds of ebooks emerging mourning the death of Adsense, the confusion is genuine.
But one must look at those death mourning carefully. Most of them are attention seeking ploys. While the fact is Google Adsense have already dominated the internet marketing business and is now considered the easiest way to making money online.
With all the people getting online and clicking away everyday, it is pretty laughable when people say Adsense is dying.
No! Its not.
Adsense is being criticized by the people who thought they would make quick bucks by putting up a webpage and integrating the ad code. It used to work earlier but Adsense has become smarter now and it targets better keywords for better content sites.
I agree that conversion rate has fallen somewhat due to phenomenon of ad blindness. But that can be countered by more traffic.
This brings in work and regular update of your website to keep it fresh.
Google cnnot afford to get blemished or disreputed on its Adsense program as it directly affects their Adwords program. Google would do everything to update and polish their Adsense in order to maintain their good image.
Inspite of mourning and condolences Adsense is hail and hearty and in fact improving. Before one cries foul, it is always prudent to look at big picture.
Google would always workin interest of its advertisers because it is where the money comes from. The system works on delivering the relevant ads on the content based sites. For better performance, one needs to work on the content.
Adsense gave money making power in hands of common person.
For now, however, Google Adsense is here to stay. As long as there are people wanting to earn some easy cash online just using their talents, the future ahead is looking good.
What is your opinion?
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