I have not had a good experience with adsense Video units. clickthrough rate is quite low. In comparison to text ads, they perform poorly.
While video is a popular medium, it has inherent disadvantages.
First of all they take time to load. many of the users will not even bother to click them as that would be heavy toll on there internet bills.
While I watch video, I like to watch uninterrupted. advertisement on the video remind me of ad strip that our cable guy used to run. I always considered that as an intrusion and never bothered to read them.
When you sign up and implement Adsnese video units on yuor page, the videos are shown from Youtube. The video is displayed in a format you choose and you can put up to one video per page.
however this also creates situation where user would just leave the website without clicking the ads. A loss of traffic.
I do not think they are as goood as text ads.
What is your opinion on this? Please do share.
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