Develop Your Strengths-Focus on The Things You Do Well

In our traditional education systems, we are taught to learn everything. A student is considered good if he performs in all subjects.

If somebody is good in Maths and poor in English, he is asked to devote more time on English and lesser on Maths. Because sole purpose of that education is to get good marks in exams and English becomes as important as Maths.

Nobody cares to know what child is inclined to learn better.

Thus, traditionally we are taught to focus on our weaknesses rather than strength. A complete person has an image of jack of all the trades.

Today, I see a great change in world needs and demands. While jack of all the trades are good for some kind of jobs,innovators are needed to carry the work to next levels.

One cannot innovate untill he knows his subject very well.

Somehow, we carry our impressions of traditional educational system to our online business too.

We try to focus on too many things. We don’t focus on what we do best.

In learning and doing everything we divert our energies.

Naturally, if you are not good at something you would be spending more time on learning and doing. That means you are spending more time on the things that you are not effective with. That means your efforts are not bringing the optimum returns.

Let us make sense. Suppose you are good in playing football. Would you spend time in learning how to play hockey or rather sharpen your soccer skills.

It is obvious that you would spend your energies on pruning your talents.

We are all victim of correct your weakness mentality. All our life we try to correct ourselves in the spheres we are not good at and at the same time neglecting our talent.

Let us come back to internet business now.

If you have a flare for writing should you go for a copywriting course or PPC course because you have no idea about pay per click marketing. My choice would be copywriting course. If I spend my time in learning PPC I am underutilizing my writing strength in order to improve on my PPC weakness.

As a result I become mediocre in both fields. Had I concentrated on writing I could have excelled in that and built a strong business around that. I can outsource PPC to someone who is good at that

Do the things you are good at.

Stop suppoat the expense of your strengths.

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Tags: Article Marketing, business building, business growth, business strengths, copywriting, PPC, weaknesses

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