January 28, 2008
Traffic First
Long back when I started my first website on this domain, I committed innumerable mistakes. One of them was not building enough traffic.
I put up a site and started working on building a decent traffic for it.
Everyday I would do something that was to increase the traffic. I wrote articles, I participated in forums, I wrote classifieds.
Traffic started building.
The day came when my blog visitors crossed 400 per day.
And I started checking my mails.
Nope! there was not a single sale.
I checked next day.
None.
But I should have sales by now. Going by rate of conversion I should have had 1-2 sales per day.
But there was none.
I started getting anxious. I started checking mails many times a day.
I never realized how much time I was wasting in that senseless activity.
I did not realize I was working less towards building more traffic and spending more on checking mails, reading about conversions and other things similar.
My sales never occured.My traffic kept dropping.
As a newbie we are more interested in sales than any one veteran. It is a phenomenon, an expectation that we keep waiting for.
Veterans know sales would follow. Newbies look for sales anxiously.
As a result we distract our mind from business building activities.
If we find that there are 2 sales per 300 visitors, we become extremely worried if that is not happening with us.
We start looking at our web copy, website template, backgroud color, font size etc.
Things which are secondary.
Main aim your website should be building traffic. If you have traffic sales and monetization would definitely follow. No matter how you plan to montize, the first requirement is the traffic.
If there is no traffic, you cannot sell a single item.
If you out there are starting with something then I would advise you to forget everything about sales and conversions, and build your traffic.
When you have traffic on your site, you have power to monetize.
Conversion rates are stats and are based on a large sample base. It may not be applicable to small subgroups.
You need to increase your web visitors and conversion would definitely follow.
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