Alexa has changed the way it ranks websites. The announcement regarding this was made on 15th April on Alexa Blog.
I missed the news initially. When I logged today on Alexa I was surprised to see a jump in my rank.
Whatever the new algorithm is, it is working for my site.
Alexa has not revealed what changes have been made but lists following points
Alexa ranking now based on more sources of data to give a better indicator of website popularity
It is normalizing the traffic from its global panel to provide consistently accurate rankings for all countries.
The rankings are now an even better indication of website popularity due to new and improved algorithms.
Why did Alexa change the rankings.It says it has responded to user wish list. It also hinted at new features in future.
In recent months we’ve heard from our Alexa users that understanding Internet usage beyond Alexa Toolbar users was increasingly of interest. Ask and you shall receive!
We listened to your suggestions, and we believe that our new rankings system is much closer to what you asked for. We now aggregate data from multiple sources to give you a better indication of website popularity among the entire population of Internet users.
You gave us many other suggestions as well, and we are working hard to implement them. We won’t tell any secrets just yet, but you can expect to see new features rolled out over the coming weeks and months.
It would be intersting to see in the coming months how Alexa has affected the websites. There are reports of rising and falling ranks.
Advertisers are quite keen to look at Alexa ranks when choosing website for advertisement. Surely, the new algorithm would unsettle many equations.
Whether new algorithm can be influenced like old one needs to be seen.
Popularity: 13% [?]
Tags: Advertisement, alexa rank, website popularity
