12 Methods of Offline Marketing That Would Increase Your Web Taffic

In online business offline marketing is not given much thought. Offline methods are great and if done rightly can bring a lot of customers

Classified Ads

Classified ads are published in almost all newspapers.This method of advertising should be tested by each marketer. It works great for lead generations. A strong benefit-driven headline and a clear call to action gets a lot of attention. Free reports work very well with classifieds. My local paper, the Hartford Courant even has an ongoing deal of 3 lines for 3 days – for free! Even adding more lines only ends up costing a few bucks. With a price like that, there’s no reason anyone with a website should not be testing ways to draw traffic to the site with classifieds.

Direct Mail

It sounds old fashioned but direct mail is still very effective when it comes to results-driven proven advertising. You need physical addresses of your subscribers to use this option. But it would be wise not to ask for addresses at the time of sign up. Most of people are not comfortable with providing you their addresses at first instance.

Instead ask for the address after person has subscribed. Direct mail can be used to send special offers, complimentary gifts and new launches.

Postcards

Though a part of direct mailing, postcards have a different own category. Postcards are cheaper to produce and mail than full-blown direct mail packages or sales letters, and they are great for generating leads.

Yellow Pages

Another great resource that is often underutilized. Yellow page ads are great because when someone sees your ad, they are already in the market for your product or service. Yellow page ads need to be benefits-driven, with your Unique Selling Proposition stated clearly and boldly.

Trade Show

A great place to capture leads. Again, a free report or gift does a great job.

Banners and Billboards

Banners and billboards are good for branding your business. use them to let people knoe that you exist.

Fliers and Circulars

You need to recruit people to get this job done. Local newspaper vendor, friends, schoolboys are few options. Circular and fliers are great way to generate awareness.

Card Decks and Value-Paks

Card decks, “value-paks” are cards and little booklets with multiple ads which are mailed to people. They can be quite cheap because they are shared by many advertiser together. While card decks are used with business reply cards, value paks are mostly used with coupons, rather than business reply cards.Ad Magazines – Ad Magazines a collection of space ads, usually local. These magazines tend to be less niche-focused, so you would need to choose carefully.

Catalogues

A catalogue is used for making people aware about services and products you provide. You need not spend a lot of money in the beginning. You can build a simple catalogue first and distribute, get feedback and improve on that.

Radio Infomercials

If you try you would get a slot at chep price. Radio is not as expensive as TV.

Networking

Offline networking should be pursued in addition to online networking. Local Chamber of Commerce, trade shows, seminarst are all good opportunities for networking.

Telemarketing

I kept it last because it is not in everybody’s taste to call people. But if you can, you would find an opportunity to build good relations with your subscribers which are deeper and better than mails and emails.

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