Branding and reputation go hand in hand in business. Every business strives to become a brand that would stick in people’s mind.
Building a brand has huge benefits. It is a kind of recognition you get in people’s eyes and trust theat you enthuse in them.
Brand can be your answer to reputation building.
When you have a business house it makes sense to brand your business in spite of who is behind the business.
But online business is different.
Most of online business are being led by a single person team who manages everything from site content to promotion.
There are millions others doing the same.
So the dilemma that a new internet marketer faces is
Should I build a repuation for myself or for my business.
The traditional answers had been constant and strongly opinionated about building a name for your business.
I have seen people advising that your business name should appear on every link back to your website like author bio, forum signatures etc. It was the thing to do and it was never questioned. But….
Enter Web 2.0.
The game has changed a lot. Web 2.0 has made internet highly interative, the websites have been virtually replaced by blogs, there is a constant buzz in the social sites and all this has changed the rules.
Instead of business, people have begun to see or rather ask who is behind this busines.
People are no more running after the big names.
People are more comfortable in buying from only someone they can trust, whom they can identify.
That is why you see every big company also has a blog and a public relation officer who acts as virtual face fro the company.
This has added a huge advantage to small business owners. They themselves can become the face of their business.
The social media and social sites let you connect with people. This can be a very potent tool for developing recognition for yourself and products associated with you.
In this era therefore it makes absolute sense to build a brand for your name than business.
Your business would be automatically branded along with.
What do you feel on this issue. How do you approach branding your business?
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Tags: brand building, branding, business building, name building, reputation
