March 23, 2008
Roses and Aspirin
Note- This article is inspired from email I received from Paul Meyers.
In his letter Paul talks about two types of sales that can be made.
Roses and aspirin.
A “rose” sale is something that appeals to customers’ opinion of themselves, or that promises to make them feel good by making someone else feel good about them. Its like buying a rose. Either you feel good by buying a rose or someone else would appreciate you when you gift that rose.
Its a feel good thing.
An “aspirin” sale promises to solve a problem that causes them pain. Just like aspirin that removes the pain.
It’s a “feel better” thing. 
A “rose sale” is fun, but it’s too easy. There are tons of people who can make you feel good about yourself, who can
appeal to your ego. The money in is sometimes good, but it’s harder to get and it doesn’t inspire loyalty.
On the other hand, an “aspirin sale” means you’ve fixed a problem. You’ve removed pain. When you do pain removal, it creates a much more loyal customer. Someone who trusts you implicitly and wants to deal with you again in the future.
The goal of any sales process should be to offer both rose and aspirin.
You should try to achieve this any every sales letter letter you write or get written for you.
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