Google Adwords is the program by Google that lets advertiser promote their products on Google search page. When you perform a search at Google, not only do you get a list of all the sites that are relevant to your keywords but also a list of other relevant ads on the right of the page and at the top of the listing. These are part of Google?s AdWords program.

Google Adwords advertisement are also displayed as contexual advertisement at various websites that enter into agreement with Google. These are called Google Adsense advertisements and come in various formats all over the web. In fact they are also alongside as you read this article.

There would be time when you would want to to include pay per advertising in your marketing plan. Google Adwords is a perfect place to start.. All you need is to open an account which is free. after you have opened and confirmed your account, you can go ahead with putting your advertisement.

You can learn more about Google?s AdWords program here: www.adwords.google.com/select/Login

For creating an advertisement, you select keyword(s) that you think are relevant for your product and write a short description. After that you would choose how much you wish to pay for each click. Your bidding amount would be a factor in determining position and rank for your advertisement

In a unique twist to Pay Per Click Advertising Google has combined the Pay-per-Click system with their own relevancy calculations. The position of an advertisement would depend on bid per click multiplied by the click-through rate. Click through rate is the percentage of users who click on the ad.

For example, if you were bid to pay a dollar per click, and 5 users in a hundred who saw your ad clicked on it, you would get a rank number of 1 x 5% = 0.05.

That might give you variable position depending upon competition. Let?s say that gives you top position. In that case you may get even more users and a higher click-through rate of say… 10%. That would further reduce your price automatically to 50 cents.

Thus an advertisement having higher click through rate would pay less for more traffic. Therefore, you should work upon making your advertisement quite attractive and enticing.

Your advertisement consists of headline followed by small description. Both headline and description should be strong enough to prompt user to click.

Your advertisement has to persuade users that your product or website is relevant to their search. Make sure you have good, call-to-action copy like ?Get personal development book Now!?.

Remember! More clicks, more sales.

AdWords also let you track the performance of your advertisement. Analyze your ad performance periodically and modify your strategy accordingly. in the beginning, you would need to experiment a lot but that would eventually help you to become a master of the trade.

Pay per click advertising is a good and very quick method but it costs money and may cost more initially. Make sure you can afford it before it starts bringing you profits.

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