Email marketing is form of direct marketing which uses email as means of communicating commercial messages to an audience.
When used the term implies.
- Sending emails with a purpose of acquiring new customers or covering old customers to buy.
- Sending email to enhance the relationship of a business company with its current or old customers.
- It has been estimated that in 2006 alone, the firms in USA spent more than $400 million on email marketing.
Why Email marketing is so popular?
Cost: Email is an inexpensive traditional methods such as snail mail or cold calling.
Speed: Email messages reach the other end before you blink. Its speed is totally unmatched by any other means. Therefore email provides immediate results.
Monitoring & Evaluation: Email campaign results can be tracked & measured down to number of recipients who opened messages clicked through website etc.
Availability: Email messages can be sent or received at any time of day or any day of year. You can send your messages from any part of world. All you need is an internet connection.
Better Response: Surveys have form that Email marketing campaigns can be as much as 10 times more likely.
As internet grows, the email marketing is also growing inspite of all the constraints of SPAM.
Popularity: 10% [?]
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Tags: direct marketing, email marketing, less cost, list, spam
