February 19, 2008
How To Monetize Your Newsletter
Primary goal of any business is to make profits. Primary goal of your newsletter is connecting with readers and provide information to them by articles, other types of content and other possible ways. But it is possible to make money from your newsletter too. In fact many newsletters are big revenue earners for a lot of websites.
Money from newsletter can be made directly or indirectly.
Direct method involves selling advertising space in your newsletter. If your newsletter is text only, you can accept text based ads only like top sponsors and solo ads.
But if you are publishing an HTML newsletter, you have many options. You can sell banner ads and text links as well.
There are many advertisers who look for ezines for advertising space. You can make good money by selling your newsletter space.
Indirect Method involves offers that you send to your subscribers. These offers can be affiliate products or your own launches. When you address your list with the offers, you get higher response as your list is more focused group than people coming to your website.
But careful! Do not get carried away and succumb to temptation of overselling and result in compromising the content of newsletter.
That would prove counterproductive in the long run.
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