According to survey internet marketers would raise their budget for Email marketing.
————————————————-
Silverpop has revealed in a survey that in spite of recession email marketing budgets will increase in 2010.
It also found that social media is poised to play a bigger role in 2010.
Four out of 10 marketers reported that their email budgets in 2010 would increase, and nearly half revealed that their budgets would stay the same.
Most of the respondents have agreed that recession is badly affecting the business and it is likely to continue this way or time to come.
More than half of the marketers (52%) have prioritized customer loyalty as top goal for email marketing.
84% of the respondents plan to include social media in their email efforts in 2010, and 38% said they would add SMS as another channel.
Most of the marketers felt that the challenge was to provide a timely and relevant content and they would strive for it.
—– —————————————–
Now, that is encouraging. Email marketing is quite an effective method. The changing times demand more personal relationship and closely monitor the response of your list.
What are your email marketing plans for 2010.
Loading ...Popularity: 6% [?]
Tags: effective email marketing, email marketing, email marketing budget, email marketing in 2010
