Repeat Traffic builds brands
Mat Perry
While you should have mechanism to reach out new customers, you also must focus on getting repeat traffic by making people visit to your site again after their first visit.
There are lot of reasons why you should be building repeat traffic for your business.
Cost
It is cheaper to get people to pay a repeat visit than to make new people aware of you business
More Targeted
Repeat visitors come to website with a purpose. Their visits are more relevant than new visitors. They provide more targeted audience to your business.
Convertible
Conversion rates in repeat visitors have been found higher than otherwise. You can easiliy make a customer out of repeat visitor than a new visitor.
Trust
As people spend more time on a websie they are building a relationship of trust with that site. trust is a very important factor in spending money. When people trust you they are more likely to purchase from you.
Word of Mouth Viral Fame
When people like something they like recommending it. Same can happen to your site after people pay repeated visits. This can create a viral effect for your site.
Branding
When you expose your business to people on regular basis, you build a brand for yourself. Brand takes a special place in people’s minds and boosts a business.
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Tags: brand building, conversionco, customers, life time value, repeat traffic, Traffic Generation
