March 4, 2008
How To Set Up WordPress for Better SEO
Wordpress is a great platform for blogging. It does not require much technical know how to install and use it. This and its versatility are the main reasons why Wordpress has become so popular. Today we would discuss few tricks and tweaks that beginners can use for better functioning of Wordpress. This would also give them higher search engine optimization effect.
Server
Install your Wordpress on a Linux server.It may cost a bit more but would save you many headaches in future.
Enable Pinging
This is a feature I like in bloging platforms most. Every time you publish a post your blog send a a signal to the search engines to come take a look at your blog . This ensures that your content is being noticed by the search engines and is regularly updatd.Your content gets indexed much faster and get immediate ranking for the post.
Pinging can be enable from your Wordpress administration area.
Permalinks
By default Wordpress publishes a post like www.blog.yoursite.com/?p=13. However this does not give any idea about the post content or topic. By altering the permalink structure you make your URLs beautiful for your readers and search engines.
In your Wordpress administration area, click Options and then click Permalinks. Now you would see various choices under heading “Common Options” choose “Custo” and in theustom Structure field add
/%category%/%postname%/.
This will make your URLs appear as www.yoursite.com/category/postname
Slugs
Post slugs allow you to insert atopic or keyword phrase into your URL. By default your post title becomes your post slug but you can alter that from post slug tab on right hand side column of your post writing area.
Changing your slugs to better keyword laden titles help in SEO.
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