April 7, 2008
Beyond URL Counts and Counters-Practical Tips To Check Success of Your Website
Traditional website stats and analytics are good way to check website performance. They give good idea about number of visitors, their geographical locations, browser they are using and URLs they are visiting on your website.
You can also monitor performance of your compaigns, number of conversions occurring, keywords used to search your website and your website ranking for those keywords.
But counts are still counts and do not till whether your websites is successful or making inroads towards success!
Following tips would come handy in this regard.
Remember these measures, exclusively, would not tell you the overall impressions.
Out if used with your site stats they prove to be very good measures.
Sales
This is the best measures of success if your are selling products or services directly from your website. You can compare the sales over a period to get an idea where you are heading?
Visitor Actions
The might be coming anything. Newsletter subscriptions, filling in of forms, purchase products or sign up of forms, purchase products or sign up and participate in your forum are few actions that you can monitor.
Fedback
Are you getting enough feedbacks? Feedback would give you more accurate picture fo people’s perception of your webstie. Both positive and negative feedbacks are helpful to groom your site.
Comments
Today is blog era. You can use your blog to connect to people and seek their comments. If people are interacting with you, it is a good sign.
Search Engine Ranks
Analyze in detail your position in search engines keywords, position in SERP, your website compared to your competitors world till you how will you are doing.
You can use this metrics periodically to assess your website performance along with web stats and other tracking results.
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