I have never wcively attempted to work on my Alexa rank. There are people who do it and one of the best advisory article that I have read is from DoshDosh. you my go through that i you wish to work on Alexa ranks.
I do not do it because I do not like skewing things by manipulations. I do not say it is wrong but I feel it is futile to game the system even legally.
But that is a eparate issue.
What I want to highlight here is something that I have observed in the recent past. Despite having a constant increase in number of visitors and unique visitors, I am noticing a downward slope for my Alexa ranks.
It is not a sudden fall so I am not sure if a change in the algorithm has caused that.
And the change is conspicuous on all the sites.
I am yet to figure out why it is happening.
Alexa rank in itself is not of any use but advertseers and buyers do give it a consideration when looking for ad slot.
It has not caused any damage to revenue generation but if it keeps falling further, it just might.
Have you experienced similar problem?
How is your Alexa rank fairing?