An important part of tracking is to know that what your visitors are doing when they are on your website.
An ad tracking software does this for you, quite efficiently. But you need to know in detail what you can and how you can use an ad tracker for this purpose.
When you use ad tracker, you are enabled with following information about your site.
Know Visitor Basics:
Ad tracker would tell you where your come from. It would record IP address of the user and type of operating system that users are using. It would record date & time of click and URL that had referred the user.
Ad tracker is also able to distinguish between unique visitor & repeat visitor.
Few trackers are able to calculate average time between visitors of a repeat visitor.
Track Action:
Whether your page intends to let user download a page, join you list or actually buy something, ad tracker is able to record everything.
All you need to do is to submit details of such wanted actions in your ad tracker software.
Utilizing there feature, you can get reports as total sales, cost per click, cost per sale, click to sale ratio etc.
Site Tracking:
You can know what are pages that most of visitors land upon & exit from.
You can also track which of your pages making sales & which are not.
You can also know about the actions that visitor take at the affiliate site you promote.
After all information is power. More you know about your visitors better you are at taking decisions.
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