Online marketing spending has been predicted to rise in 2010.
Geoff Ramsey, CEO and cofounder of eMarketer has predicted that online marketing spending would increase by 9%.
This however would be done by readjusting the budget rather than increasing it.
That means money would be pulled out from traditional media outlet where companies spend money and pumped into digital world.
In a separate study, Forrester Research has oncluded that 59% of US marketers plan to increase their budgets for digital by pulling funds from traditional outlets.
The author explains this is happening because internet has wider reach and does not cause as much wastage as traditional media.
This is a good news.
This means internet is growing in spite of recession. It might be growing at the cost of other media but that was bound to happen one day.
As for as internet market is concerned it has just started to swell.
A lot more is to come.
What do you think?
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Tags: online marketing spending. online advertising. rise in online advertising
