No advertising is enough advertising. Offline advertising is equally important for your business. Like every campaign, it is prudent to track your offline campaigns too.
Again, an ad tracking software would do this easily for you.
How?
Like online tracking, you need to create a URL which would be tracked by ad tracking software.
Contrary to online tracking URL, your offline URL needs to be attention catching and easy to remember.
After all something like this is difficult to remember http://your site .com/cgi-bin/a/b.cgi?offline236
However if you use http://your site.com/special offer, it is easy to remember.
You need to do this because people would be typing the URL after remembering it instant of simply clicking on it.
No body wants to and will remember a URL that looks like mathematical equation.
You can use redirect feature of ad tracking software to overcome this problem.
Let us say you want your URL to be.
http://your site.com/special offer
All you need to do is to redirect this URL to actual tracking URL which would be:
http://your site .com/cgi-bin/a/b.cgi?offline236
Veila! It is tracking offline users.
If you imagine you can create many offline offers with catchy URLs and track them all.
There are many places you can put your ad in offline world.
Just to stimulate you, I made an incomplete list
- Billboards
- Books
- Brochures
- Business cards
- Catalogs
- CD ROM presentations
- Christmas cards
- Classifieds
- Coupons
- Envelops
- Flyers
- Letterheads
- Magazine ads
- Newsletters
- Newspaper ads
- Pens and Pencils
- Radio ads
- Receipts
- Shop notice boards
- Storefront
- Television ads
- Vehicles
Go! Track! 
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Tags: ad tracking, evaluation, monitoring, offline advertising, tracking software
