February 8, 2008
Concept of Focused and Multiple Advertisements
In Advertising
Advertisements are made to create awareness, spread information about the products or to bring more people to that product. But the problem with advertisement is that it can be ignored.
The advertisement is read only by interested people who follow their own interests when it comes to viewing or reading.
What you have will interest certain people only, and for certain reasons.
These are the people whom your advertisement should focus on. You should target and care these people only. Your ad should be created for these people only.
It could be very tempting to address masses. You think that you would get attention of a larger number of people.
But that is what you think.
People read only what they like or have interest in. People watch only what they want. People are very choosy when it comes to listening.
Why would they pay attention to an advertisement among plethora of ads until it gets their interest.
An article on beard style would not be read by most of the women. If your ad does not offer relevant interest for a person he would not read it.
We all are pressed for time. People are hurried. The average person has too many things to focus his attention upon.
People do not read the stuff they buy because they do not have time to that.
But there is another side. People would read if it interest them People want to benefited. They want economy, comfort, clothing, love security and all good things in life.
As a marketer you need to target those groups in your niche.
Here comes the importance of multiple advertisements. Because people are different and are stimulated by different kinds of approaches, sending multiple versions of ad would bring more results than a single one.
“Online Business From Home” may attract few people. So is the case with “Quit Your Job and Be Wealthy At Home”. Different ads stimulate different people. Having multiple ads increases your reach.
Do not make general ads that try to cater to all.
Instead make your ads focusing on various groups.
You would get higher and better responses.
Popularity: 8% [?]
Got A Tip, Idea or Suggestion. Share It Here