It is important to plan your advertising campaign well in advance. Planning most involve every stage that your campaign needs.In my opinion, your online advertising must go through following steps:
Setting objectives:
Before you plan and expand your compaign further, you must answer ask question in writing, what do I want to achieve from this compaign?
Your objective might be making an- amount or to acquire- number of subscribers.
The objective should be clear and measurable, so that you can compare it with your achievement.
Target Market:
Whom is this ad intended for Define what segment of market you would be targeting.
For example: Is your product for Mom at Homes or Office goers or so on?
You may include multiple segments but you must know how many segments you are targeting and what would be your approach for each segment.
Look For Places:
What are the places that your target market is visiting online, what are the possible advertising awareness on these places.
You can make a list and then select tater on where you want to put your money on?
Budget:
What would be your budget allocated for the compaign?
Ad Designing:
What kind of ad medias would you be using and how you are going to approach creation of ads.
If you are outsourcing then you would have to look for companies/ persons whom you would.
Rest of the points are execution of advertising and are self explanatory
Send Ad to Publisher:
Ha! How Obvious. 
Track responses:
You must place measures to track the results of your campaign. There are plenty of services available that would help you with this.
Analyze:
Analyze what is working and analyze what is not working. Is everything happening as you wanted. If not then you should find the solution for non performing parts of your campaign.
Review
Monitoring is not one time task. It requires regular review and re-review.
Improvise:
Based on your reviews, ad needs to be improvised.
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Tags: ads, ads by google, adsence, advertising compaign, online business, online marketing, plan a ad, steps of advertising
thats 9 steps not ten!!! geese
Thanks for pointing that. Actually step 9 and 10 were clubbed together. Now they have been separated.
10 points finally.
Nice steps you have mention here and defintely it will help me to
run my email campaign for MBA website..
Good concise way of putting it, Arun. How are your campaigns doing? We’ve been seeing that Google is getting a little pricey for ad campaigns.
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Thank you for the checklist. I have some questions though on setting sales objectives.
Do you have any info on what is the average length of time for measuring the success of a marketing campaign for a consumer product? Especially for new products with low brand recognition. What is a realistic target to increase your brand awareness stats and then sales?
This will also help with when is the right time to improvise or change your marketing campaign. I’m also researching on the answers to these questions, but just asked in case you can also point me to relevant and authoritative resources.
Thanks!
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