It is well known fact that people buy benefits rather than the product itself. When somebody buys something, he is focused on what that something can do for him. There are emotional triggers that people respond to when it comes to purchasing.
To make successful selling, your product must address those emotional trigger. Today I am listing the triggers that you can shoot at when creating and selling a product.
- Curiosity
- Make money
- Save time
- Less effort
- Comfort
- Maintain good health
- Popularity
- Pleasure or enjoyment
- Guilt
- Appreciation and admiration
- Fashion and style
- Appetite/Taste
- Possessions
- Attract the opposite sex
- Self reliance
- Competition with peers/colleagues
- Become smart
- To get thrilled
- Be successful
- Easy work
- Prestige
- Be sociable
- Be creative
- Be more efficient
- Family security
- Secure future
- Be a good parent
- To be liked
- To be loved
- Good health
- Recuperation
- Get rid of disease
- Affection
- Sexual satisfaction
- Live longer
- Knowledge
- Own appearance
- Be an authority
- Leisure
- Self-respect
- Be leaders
- Gain confidence
- Fun
- Employment
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Tags: buying reasons, emotional triggers, online business, sales, selling
