March 3, 2008
Using Joint Ventures To Get Leverage
Joint ventures are very important in creating a profitable online business. In spite of what you sell or offer you would always find people that you can partner up with for a mutually beneficial relation.
Find Suitable JV Partners
You must select the right partner for business. It is alwasy a good policy to find partners in the field that compliment yours. This avoids competition while you target same set of market.
How Do You Create A Successful Joint Venture?
Here are different joint ventures that are used regularly:
Joint Subscriptions
This kind of joint venturing results in increasing the list size of both the partners.When a user signs up for an account at your site, he would be taken to thank you page after the sign up where he is offered with moe newsletters to sign up.
A similar process is happening at your partner’s site too. This enhances the chances of getting more and more subscribers.
Exit Pop-ups
This is another popular method. Istead of paing companies for advertising, the partner websites increase their exposure to visitors by mutually putting exit pop ups. Exit pop-ups present another website to visitors as soon as they leave your site. The advantage is that your visitors aren’’t bothered until they actually leave and you can choose which pages generate the pop-up.
Newsletter Promotions
You recommend other person’s products in your newsletter. You send a letter to your subscribers and asking them to subscribe to your partner’s services or products.
In return you can negotiate a percentage with your parner or you can demand a similar recommendation.
Blog Promotion
Blog is a new medium and can be effectively used to promote your joint ventures by making posts about your partners.
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